Rotonda Pizza Catering

Optimised booking funnel with full ad tracking

Google AdsBooking SystemConversion Tracking

Project overview

Booking funnel optimisation combined with Google Ads conversion tracking to maximise enquiries from catering event searches.

The challenge

Rotonda Pizza Catering was running Google Ads but had no conversion tracking in place — meaning they were spending ad budget with no visibility into which keywords or campaigns were actually generating bookings.

What we did

Full Google Ads account audit — identified wasted spend, overlapping keywords, and poor-quality traffic
Conversion tracking setup via Google Tag Manager: phone calls, form submissions, and booking completions all tracked
Booking funnel optimisation — landing page improvements to increase conversion rate from ad clicks
Campaign restructuring with tighter ad groups and negative keyword lists
Performance Max campaign introduction for broader event catering awareness