Project overview
Full SEO strategy and Google Ads campaign for a premium private chef service, achieving top 3 organic rankings for high-intent Sydney keywords.
The challenge
Michelone at Home is a premium private chef service operating in Sydney. Despite exceptional word-of-mouth, they had almost no digital presence — invisible on Google for high-intent searches like 'private chef Sydney' and 'in-home dining Sydney'.
What we did
- Full technical SEO audit — fixed crawlability issues, added schema markup, and optimised page speed
- Keyword strategy targeting high-intent local terms: 'private chef Sydney', 'personal chef hire Sydney', 'in-home dining experience Sydney'
- On-page optimisation: rewrote title tags, meta descriptions, H1s, and service descriptions with target keywords
- Google Business Profile setup and optimisation for local pack visibility
- Google Search campaign targeting same high-intent keywords with tight negative keyword management
- Conversion tracking setup via Google Tag Manager and Google Analytics 4
The results
Top 3
Google ranking for 'Private Chef Sydney'
Top 5
Rankings for 5 additional target keywords
60%+
Increase in organic enquiries
3 months
Time to first page 1 rankings
Services delivered
SEOGoogle AdsConversion TrackingGoogle Business Profile
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