Parto Plate

Architecture for event catering and à la carte

Web DevelopmentUX/UI Design

Project overview

Website architecture and UX design for a venue offering both event catering and à la carte dining — built to convert two distinct audiences.

The challenge

Parto Plate serves two distinct audiences — corporate event catering clients and walk-in à la carte diners. Their previous website treated both audiences identically, resulting in a confusing user experience and lost bookings from each segment.

What we did

User experience (UX) audit to understand both audience journeys separately
Information architecture redesign — clear pathways for event enquiries vs. restaurant reservations
UI design system built to serve both audiences while maintaining brand consistency
Copy strategy tailored to the commercial decision-maker (events) and the social diner (à la carte)
Contact and booking forms optimised for each enquiry type